

With over 700 licensed senior living communities in San Diego, choosing the right Assisted Living or Memory Care facility can be confusing and time-consuming.
I run a needs assessment, curate the best 2-3 options, and guide confident decisions.


1:1 Family Advisor
A dedicated local senior living specialist who learns your story in depth.
Vetted Communities
From independent to Memory Care, only communities I’ve personally vetted.
Move‑in, Simplified
I coordinate and join tours, compare contracts, and guide every step.
Trusted by discerning families and leading senior living communities
Whether you’re planning ahead or navigating an urgent transition, my process is designed to protect your parent’s dignity and your peace of mind.
In a private consultation, I listen to medical needs, preferences, family dynamics, and the small details that make your parent who they are.
I leverage my professional network to present a shortlist of 2-3 Assisted Living, Independent Living, or Memory Care communities that align with care, lifestyle, budget, and location.
We arrange tours, review contracts, and coordinate move‑in.
Then, we follow-up with the parent(s) to validate the right decision was made, the community is right, and celebrate!

Unlike online directories and platforms, I bring hands-on senior care experience and deep knowledge of local communities.
This allows me to evaluate staffing quality, care delivery, social programs, and overall resident experience.
I maintain close relationships with communities that meet well-defined standards for safety, staffing, and sophistication.
Residents live in private apartments or cottages within a senior community. The monthly fee typically includes maintenance, housekeeping, some or all meals, scheduled transportation, and a full calendar of events.
Ideal for: 55+ or 60+
Cost: $2,500+/month
Residents live in private or shared apartments and receive personalized care based on their needs. Staff are available 24/7 for both scheduled and urgent support. All meals, housekeeping, laundry, limited transportation, and activities are included.
Ideal for: Usually 62+
Cost: $5,000+/month average (may increase based on care level)
Residents live in secure, specially designed areas that reduce confusion and enhance safety. Caregivers provide full personal care and closely monitor residents’ physical and emotional needs.
Ideal for: Typically, 60+, though based on cognitive need
Cost: $6,000 +/month
Faster identification of appropriate Assisted Living options
Greater confidence in care quality and safety standards
Reduced emotional stress and decision pressure
Clarity around pricing and long-term planning
Clear, timely communication across siblings and decision‑makers
“Her experience running a B&C helped her eliminate several places”
— Alecia Rodney
Kendra has continued to support us with suggestions and some very helpful info to help navigate the world of caring for someone with dementia. This is one of the hardest things that I have done in my life, and I am thankful that Kendra is here to help.
— Kent Almond
If you have questions that aren’t answered here, your consultation is the perfect place to ask. No question is too detailed or too basic.
Our placement services are complimentary for families. We are compensated by the communities where families choose to move. We are transparent about these relationships and always start with what’s best for your parent, not our partners.
Timelines vary by market and care needs, but many families see curated options within a few days of their consultation. For urgent situations, we prioritize fast triage to identify safe, appropriate short‑list options as quickly as possible.
No. I collaborate with your existing professional team and can refer you to trusted attorneys, financial planners, and care managers as needed. My focus is on the residential and care environment.
Certified Placement and Referral Specialists (CPRS) are senior living professionals who have earned their designation through the National Placement and Referral Alliance (NPRA).
This credential reflects their expertise and reliability in helping seniors and their families find the right living arrangements.
CPRS professionals follow the NPRA Code of Ethics, which upholds high standards of integrity and professionalism in their work.
Spend 30–45 minutes with a local Assisted Living advisor to walk through your parent’s needs, your family’s questions, and the options available in your area or preferred destination.
Prefer to start by email? Reach out at [email protected]

Contact
Email: [email protected]
Phone: (858)-330-3350
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